Finnish travel poster of the year, 2020!
The artist presents her artwork:
I love cities that are by the water – by the sea or by a lake. In Helsinki, nature is ever-present and part of the city that belongs to everyone. I was inspired by nature and wanted to highlight the fact that even the people living in the middle of the city can go to the sauna, swim in the ocean and enjoy nature. My poster is made with vector graphic.
Surely travel posters can’t simply remain a cry from the past?
Absolutely not. We live in a completely visual world where the picture is stronger than ever. That’s why the following question hit us: How would contemporary artists depict Finland of today?
We could not let that thought go, so since 2016 we annually arrange an international travel poster contest for different regions in Finland, and we’ve also asked specific graphic designers and artists to create new Finnish travel posters for us.
So now Finland once again attracts travellers with glamour and cries of joy from paradise. With the help of the travel poster!
